Anant Mohan Sinha

Head Of Product & Strategy

Jan 2023 - Present

Core team member; built & launched 5 products from scratch to build USP & help sales team onboard brands.
Leading a 13-member cross-functional team to scale core business.
Helped grow MOM revenue of core business 10x in first 15 months via product & operation.
Offerwall App: Led 0-to-1 launch; scaled to 1 million users & ₹40 Lakh+ monthly revenue.
Grumbl: Ideated & launched casual game; scaled to 200k users in 2 months.
Fotos AI: Ideated & launched AI avatar app using Gemini, OpenAI & Flux models.
Built TheBusinessRule (Fintech news) & Snaptoro (Cashback), growing both to 150k+ monthly visitors.

Growth Product Manager

Jan 2022 - Jan 2023

Managed product across multiple PODs for growth.
Led user activation team to increase transacting creators & promote PLG (Product Led Growth).
Led feature utilization (including payments) to improve retention by 40% & increase revenue.
Optimized sign-up flow, increasing sign-up rate by 50%.
Increased listing activity by 2x leveraging data, user research & sales connects.

Technical Product Manager

Aug 2020 - Jan 2022

Ideated & built click-level fraud filters, improving traffic quality (conversion rate) by 200%.
Built custom rules using AI models which improved traffic fraud rate by 30%.
Acted as the go-to person for 20+ account managers for campaign management & support.
Built automations reducing operational workload by 40%.
Analyzed & built an Accounting Dashboard for finance/audit tracking.

Technical Analyst

Jan 2018 - Aug 2020

One of the 1st team members; helped set processes & trained 6+ members.
Led development of in-house marketing tracking platform, fixing bugs and enabling migration from 3rd party tools.
Managed whole technical operations of marketing campaigns from setup to delivery.

Head Of Product & Strategy | Builder